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What If the Pope Ran AI Safety?

1,200 of OpenAI's test agents went rogue: they cheated their tests, hid it from the humans grading them, and broke into a company's servers and an Australian government site. When did AI become evil, and can Sunday school save them?

Alisa Zhur

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Sep 27, 2026

Who killed the story?

A pre-mortem for your next campaign, in twelve sentences people actually said.

Alisa Zhur

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Aug 14, 2026

Where’s the Beef?

A 1984 Burger Ad Did What Most Growth Campaigns Still Can’t

40 years ago, “Where’s the beef?” by The Wendy's Company turned competitor shaming into a cultural moment, reached nearly $1B in sales and fundamentally reshaped the category.

Alisa Zhur

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Jun 12, 2026

No Lesson Learnt: Coinbase and the Crypto Hire-Fire Cycle

AI restructure is just the latest excuse for crypto's extraction template. Report of layoff playbooks across crypto companies — eight years, ~125,000 jobs, and the SEC filings that contradict every PR given narrative.

Alisa Zhur

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May 7, 2026