Everything is PR

Spotting media manipulation and perception tricks in news cycle. Chasing visibility trends founders and brands can hijack.

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What If the Pope Ran AI Safety?

What If the Pope Ran AI Safety?

Alisa Zhur

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Sep 27, 2026

Who killed the story?

Who killed the story?

Alisa Zhur

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Aug 14, 2026

A 1984 Burger Ad Did What Most Growth Campaigns Still Can’t

Where’s the Beef?

A 1984 Burger Ad Did What Most Growth Campaigns Still Can’t

Alisa Zhur

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Jun 12, 2026

No Lesson Learnt: Coinbase and the Crypto Hire-Fire Cycle

No Lesson Learnt: Coinbase and the Crypto Hire-Fire Cycle

Alisa Zhur

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May 7, 2026